Scottsdale recently captured the 2013 eCity Award from Google, an honor that recognizes the strongest online business community in each state.
Google said, “The businesses in these communities are embracing the web to find new customers, connect with existing clients and fuel their local economies. Scottsdale joins the ranks of America’s leading cities in the digital economy.”
Google and independent research firm Ipsos analyzed the online strength of local small businesses across the 50 states. They weighed a variety of factors including the likelihood of small businesses to have a website, use a blog, promote themselves on a social network, sell goods directly from their webpages and whether they had a mobile-friendly website. The winning cities exhibited strong engagement and potential for growth within the digital economy.
According to Google, they “derive a conservative estimate of Google’s economic impact in each state by examining the economic value provided by Google Search and AdWords, Google AdSense, and Google Grants in 2012.”