Coca-Cola is forging a public-private partnership to restore and protect damaged watersheds on national lands. They join the U.S. Department of Agriculture in efforts aimed to return more than a billion liters of water to the National Forest System – which provides drinking water to more than 60 million Americans.
Federal dollars spent on projects have been matched two-to-one by Coca-Cola, the National Fish and Wildlife Foundation, and the National Forest Foundation.
“Coca-Cola supports more than 100 water projects throughout the United States in an effort to balance the water we use and help to ensure clean water supplies for communities,” said Steve Cahillane, President of Coca-Cola Americas. “Our experience, combined with the knowledge and resources of USDA and other partners, will exponentially increase efforts to create healthier, more sustainable communities for all Americans.”
USDA’s Forest Service, Coca-Cola, the NFF, and NFWF began working together in 2012 to restore natural resources and wildfire-damaged watersheds. For example:
• Stream channels impacted by severe wildfires are now rehabilitated and help provide clean water for the greater Denver area.
• In California’s Sierra Nevada Mountains, water is returned to its natural flow through a meadow improving the watershed that supplies the East Bay area.
These projects and others like them have already replenished an estimated half billion liters of water. The partnership will expand these efforts, improving additional watersheds and returning more water to nature.
The Coca-Cola Company together with its bottling partners, ranks among the world’s top 10 private employers with more than 700,000 system associates.