Racing Legend Dale Jarrett to launch “Race for Hope”

salvation-army-dale-jarrettDale Jarrett, racing legend and 2014 inductee into the NASCAR Hall of Fame, will be the keynote speaker for The Salvation Army’s annual “Red Kettle Kick-Off Race for Hope” luncheon on Thursday, Nov. 7, at 11:30 a.m. at The Salvation Army’s Phoenix South Mountain Kroc Corps Community Center.

Jarrett is recognized nationally as an inspiring motivational speaker along with his legendary career in NASCAR and now, with ABC/ESPN.

During the event, more than 40 teams of 10 will race to raise the most funds. Guests will have an opportunity to donate to the year-round services of The Salvation Army during a boisterous and fun “dash for cash.” To help fill team kettles, a sponsor has provided 3,000 one-dollar bills that will float down from the rafters.

“This is going to be a high-energy event designed to launch our Red Kettle season in a unique and memorable fashion,” said Major John Brackenbury, Valley of the Sun Program Coordinator. “The luncheon will serve as a catalyst for Red Kettle activities that will extend to Phoenix International Raceway throughout the weekend when volunteers will ring bells at the track.”

Dale Jarrett will be speaking on “The Real Reason for Success…the Opportunity to Help Others.” The program will also highlight The Salvation Army’s recent disaster service efforts with the Yarnell fires and Colorado floods. Edsel Ford II, great-grandson of auto pioneer Henry Ford, will also be in attendance and introduce Jarrett.

To complement the racing theme of the luncheon, the #11 FedEx Express Showcar will be on display. In addition, The Salvation Army will have a mobile kitchen unit on display used for disaster relief efforts like the Yarnell fires.

The “Race for Hope” luncheon kick starts The Salvation Army’s Red Kettle fundraising season. Dollars that are raised through the Christmas season fund more than 60 percent of The Salvations Army’s year-round social service efforts and programs.

About The Salvation Army: The Salvation Army has been serving Arizona since 1893. Through a broad array of programs, the centers provide services without discrimination to the homeless, working poor, children, youth, addicted, elderly, and abused. The Salvation Army is an evangelical part of the universal Christian church. For more information, please visit

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