Nogales group feeds vulnerable communities as it fights food waste

Borderlands Produce Rescue CEO Yolanda Soto said “rescued” produce that would otherwise go unsold at grocery stores and wind up in landfills can feed people who might not have access to fresh fruit and vegetables. (Photo by Delia Johnson/Cronkite News)

Molly Stellino

TEMPE – In biting cold on a recent Saturday, a group of people huddled underneath the solar panels on parking lot 59 at Arizona State University’s Tempe campus. They waited to take their pick from a cornucopia of zucchini, squash, watermelons and peppers that had been trucked in and piled onto tables.

Produce on Wheels Without Waste was responsible for the bounty of fruits and vegetables, distributing and delivering fresh produce at a discount to low-income communities and areas in so-called food deserts.

At this pop-up market in lot 59, produce costs pennies per pound.

“For someone who might be on tighter of a budget, 70 pounds of food for 12 bucks, that’s hard to beat,” said Nathan Morrison, a South Phoenix resident who has been coming to the P.O.W.W.O.W. market, as the program is known, for more than a year.

Morrison said he is resourceful, preserving any leftover produce or making compost for his garden.

“There’s so much you can do with it.” he said. “As opposed to eating it, I do canning and pickling and that kind of stuff too, so I can make stuff like this last.”

The fruits and vegetables he receives at a P.O.W.W.O.W. can last him for up to a month.

Borderlands Produce Rescue, which runs P.O.W.W.O.W., retrieves produce, unlikely to be sold to consumers, from warehouses of such grocery stores as Frys, Safeway and Food City, then prepares the food for distribution at a discount.

The organization has helped feed more than 100,000 households, and each year rescues 33 million to 40 million pounds of produce that otherwise would end up in landfills, organization leaders say.

“America produces enough food to feed everybody, so we might as well use what we can,” Morrison said. “If they can’t use it in the stores, give it to people who are willing to take the less prettier ones. It all turns into mush anyway.”

Jeremey Morgan went to lot 59 with his son Jaiden, 5.

“We’re able to buy a lot and save a lot so we don’t have to go to the grocery store, and it gives us something to do on Saturday,” he said.

Nathan Morrison reaches for zucchini at the Borderlands Produce Rescue P.O.W.W.O.W. in Tempe. ‘America produces enough food to feed everybody so we might as well use what we can,’ Morrison said. ‘For someone who might be on tighter of a budget, 70 pounds of food for twelve bucks, that’s hard to beat.’ (Photo by Delia Johnson/Cronkite News)

The bounty of Mexico

Although the produce is sold in Tempe, Glendale, Mesa and Tucson, the program is based in a warehouse near Nogales that is remote enough that wild horses graze nearby. There, Borderlands Produce Rescue CEO and President Yolanda Soto explained how the group operates.

The organization recently stopped receiving government funding and, as a result, leaders changed its name from Borderlands Food Bank. Soto said the organization no longer is a food bank because she and her team did not agree with the requirements that come with government funds, such as requiring proof of financial hardship.

“People go to places like ours because they’re in need,” she said. “And then you have to sit there and ask them to prove their need? I don’t think so. It’s not a good thing, and we don’t like it.”

Soto, the organization’s leader since it was launched 20 years ago, also severed ties with federal funding because it did not allow undocumented people or residents of Mexico to receive their services.

“These people are our neighbors,” she said. “We want to be able to share.”

Video by Maria Portillo and Juan Magana/Arizona PBS

Borderlands Produce Rescue also takes food to elderly or people with disabilities who can’t make it to their food-distribution events. Program intern Mariana Estrada runs the new delivery program, called Bendiciones, Spanish for “Blessings.”

The Bendiciones program goes further than just feeding needy people, Estrada said. It also gives the elderly companionship.

“I’ve gone to places where a few people have depression and their family just abandons them,” she said. “A lot of them are alone and just feel empty. They start talking to you about their problems and any little thing that they converse with you, they feel better. “

Although the organization receives community support and its P.O.W.W.O.W.s sometime attract hundreds of people, the organization still faces daily challenges.

In Mexico, where the majority of produce is grown, climate change is affecting the variety of produce that is sent across the border, Soto said. Freezes and hurricanes have ruined crops in the field. That lack of variety sometimes can deter people from shopping at P.O.W.W.O.W.s, she added.

Without sufficient funds, she said, the group, which is funded by grants and private donations, will have to start cutting host sites.

“People need to understand that if you don’t have 10 or 15 varieties at the market you should still go because your obligation is also to help curb food waste,” she said.

Inmates from Tucson help with all aspects of the production at the warehouse, including sorting and preparing produce for shipment. Borderlands Produce Rescue’s partnership with the Arizona Department of Corrections helps the inmates gain valuable skills while advancing the food rescue cause. ‘Without them, we cannot do what we do. We cannot distribute, rescue the amount of poundage that we do,’ CEO Yolanda Soto said. (Photo by Delia Johnson/Cronkite News)

This story is part of Elemental: Covering Sustainability, a new multimedia collaboration between Cronkite NewsArizona PBSKJZZKPCCRocky Mountain PBS and PBS SoCal.

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Cronkite News is the news division of Arizona PBS. The daily news products are produced by the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. @ weeks ago I participated for the first time. For $12 they give you “up to” 70 lbs of fresh HIGH QUALITY produce. 2 cases of tomatoes and another case of squash, fresh ginger root.

    I can’t go again until I have people I can distribute to!

    This is an awesome program we need to support.

  2. A lot more would be sold in stores if they didn’t overcharge. One bell pepper at Fry’s is $1.25! That’s ridiculous! I go to POW-WOW cause it’s good food, good variety, good cause. I share with neighbors and enjoy the rest.

    • Being Vegan I sure know the high cost of buying produce but I also know that in summer the prices come down significantly. That’s not to say I wouldn’t go to a PowWow food distribution and share with my elderly neighbor who is also low income. Both of us are on a fixed income… social security.

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