Most Popular Holiday Gifts of 2018, Barbie, Legos Top Toys

According to a new consumer sentiment survey, the top gifts continue to be clothing and accessories.

While clothing and accessories are expected to be purchased by 59 percent of consumers, gift cards, and toys remain high on the lists of shoppers.

  • Spending on gift cards is on the rise and is expected to reach $29.9 billion, up from last year’s estimated $27.6 billion. Holiday shoppers plan to purchase an average of four gift cards worth approximately $49 each. The most popular gift cards include those for restaurants (purchased by 36 percent of buyers), department stores (32 percent), coffee shops (22 percent) and entertainment (17 percent).

    For girls, Barbie tops the list of must-have toys for the fourth consecutive year, followed by other dolls and L.O.L. Surprise dolls. Other hot toys for girls include LEGOs, American Girl, Hatchimals and Disney Princess.

    For boys, LEGOs are again at the top of the list, followed by cars and trucks and video games. Other top toys for boys include Hot Wheels, Marvel action figures/toys, Paw Patrol, Nerf and gaming systems like the Nintendo Switch, PlayStation and Xbox.

  • 1 Comment on "Most Popular Holiday Gifts of 2018, Barbie, Legos Top Toys"

    1. How about some hiking boots, backpacks, sun hats, and cotton hiking clothes for getting kids out and about in our beautiful winter Arizona-Sonora Desert instead of indoors sitting on their “sixes” playing video games, munching on sweets, and growing fat and undisciplined?

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