Red Cross Launches #Missingtype Campaign To Raise Awareness About Blood Donations

By Amanda Fahey and Amanda Mason

PHOENIX – When Mary Jo Fasani was pregnant, she needed 100 units of blood for her daughter to survive.


“Being O negative is such a rare type,” she said. “I was having to get blood transferred from New Mexico, Kentucky, Ohio, all across the nation because we didn’t have enough in our own supply.”

Fasani, a registered nurse, said her hemoglobin dropped dangerously low during the pregnancy, and she received weekly blood transfusions.

The American Red Cross on Monday kicked off its #MissingType campaign to raise awareness of the shortages of A, B and O blood types across the country, and to encourage donations during the traditionally slow summer.

Every two seconds, someone in the United States needs blood, according to the American Red Cross.

During the summer months, the Red Cross experiences a 20 percent decrease in the availability of blood on hospital shelves. Because many blood drives are held at schools and universities, donations drop during summer months because they hold fewer events.

Fasani’s daughter, Sophia, now 20, is a Red Cross volunteer who runs blood drives to emphasize the importance of donating and how it could save lives – just as it saved hers. Sophia was born without a heartbeat and at the dangerously low birth weight of 4 pounds, she said.

“Without the donors, I don’t know if my mom and me would actually be here today,” she said.

Mary Jo Fasani said 100 donors saved her and Sophia.

“If I could hug all of them I would, ‘cause I have a beautiful baby girl, and even after she was born, my body had shut down, so I received more blood in the hospitals,” Fasani said. “Without those donors, I wouldn’t be alive to be a mom. I’m very grateful. I’m very grateful to all those donors.”

One donation has the potential to save up to three lives, according to the Red Cross.

As part of the national campaign, many major name brands are showing their support of the #MissingType campaign by taking the A’s, B’s and O’s out of their logos to raise awareness for the missing blood types.

To become a donor, you can sign up on the Red Cross’s website.

6 Comments on "Red Cross Launches #Missingtype Campaign To Raise Awareness About Blood Donations"

  1. curious how much do the hospitals charge for this donated blood?

  2. How much does Red Cross make off donated blood? My dad, WWII Vet, wouldnt’t give a dime to the Red Cross. They charged cold, hungry, dirty soldiers walking through ice,snow, and muck for coffee & donuts. Down the road the Salvation Army gave it away for free. You’ll notice the first “charity” on the ticker on every TV station after a disaster is “Donate to Red Cross”.

    • My Dad had the same complaint about the Red Cross during the Korean War.

      • The Oracle of Tucson | June 17, 2018 at 7:20 pm |

        The Salvation Army always gave coffee and donuts to soldiers while the sale of coffee and donuts by the international Red Cross is an all too well known FACT to most older vets that has been around since WW1.
        My father who served in France during ww1 often recalled that very same story and was none too shy about his life-long disdain for the Red Cross, as a result of it and it has affected family charitable giving for generations.
        I like so many other veterans are now permanently prohibited from giving blood because of our tours of service in overseas locations, mainly Europe, Britain in particular and Korea.
        Ironically, to my knowledge, no US bases purchased local beef in either location.
        “Chilled Aged Beef” was the process employed at the time by the military where freshly slaughtered and processed US beef was quickly hung and aged while in transit in a chilled (just above freezing) cargo container. The idea being that the beef would age in transit and be more favorable, and superior upon arrival for consumption by base personal.
        Anyone serving longer then 180 days in these theatres of operation is now automatically banned for life from all future blood donations.
        So while tourist who almost exclusively dined on local meat products daily for their (-)179 day stay are free to give blood, vets are excluded for life.
        It is my understanding that while three strains of mad cow exist, current testing only identifies two of those strains, hence the ban.
        I do have several Red Cross blood donation pins, a 1,2, and 3 gal pin, I had strived to join the elite few with a 5 gal pin but it was not to be.
        I earned them all prior to the ban.

        The Oracle

  3. Harry Dudley | June 17, 2018 at 1:28 pm |

    If they need blood so bad it seems they could come up with a test for Mad Cow disease. Been banned from donating since I served in England and Korea.

  4. Harry Dudley | June 17, 2018 at 1:49 pm |

    If they need blood so bad maybe they could come up with a test for Mad Cow Disease. I’ve been banned from donating because of serving in England and Korea!

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