25. Lacy Cain, 24
At 22, Lacy Cain founded Wildjoy, a Scottsdale-based platform dedicated to helping people discover outdoor adventures across Arizona. Through curated experiences, social media content, and community events like #makefriends meetups and #TheJoyClub, Wildjoy has inspired thousands to explore the state’s natural beauty. Recognized as Best Local TikTok in 2024 by Phoenix New Times, Cain has built a loyal following by sharing authentic, engaging content that promotes local tourism and supports small businesses. Her work not only boosts Arizona’s outdoor economy but also fosters meaningful connections among residents and visitors alike.