Red Kettle campaign not keeping pace with last year

Red-KettleIn 2012, The Salvation Army’s Red Kettle Campaign raised $1.86 million here in the Phoenix Valley, but this year donations are down compared to last year at this time by 36%.  Kettle gifts stay in the community where the money is donated and help provide meals and shelter for families in need, Christmas toys for thousands of children locally, and many other services throughout the year.

This year, because of a late Thanksgiving date, the kettle season is shorter by five vital days — which equates here to potentially $670,000 less than in previous years — so donations coming in between now and the end of the year are critically important to the Salvation Army’s ability to meet needs here in the Phoenix Valley. Five fewer bell ringing days equates to about $20 million less in donations to The Salvation Army nationwide.

“I am concerned about the lost kettle days this year and how this will impact our ability to help those who are hurting. The red kettles are a symbol of giving and represent a tradition of caring that is passed down from generation to generation. We’re hoping that shoppers will remember their neighbors in need when they see a Salvation Army bell ringer in the community during the coming three weeks and be as generous as they can to help,” said Divisional Commander Lt. Colonel Joe Posillico.

The Salvation Army is encouraging the public to donate generously to the Red Kettles found on street corners, in malls, and at local retailers — or online at www.salvationarmyphoenix.org in order to make up the shortfall. Donations can also be mailed to 2707 E Van Buren St Phoenix, AZ 85008 or called into 1 800 SAL ARMY. Gifts of stock are always welcome, too. Please call 602-267-4100 for more information about how to donate appreciated stock.

The public’s support will help ensure that The Salvation Army can continue to do the most good for those in need this holiday season and throughout the year.

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