Arizona AG Brnovich Sues Juul Labs, Eonsmoke


This week, Arizona filed a Consumer Fraud lawsuit against the vaping company, Juul Labs, regarding the advertisement and sale of JUUL’s vaping devices and vaping pods to Arizonans. According to Arizona Attorney General Mark Brnovich, JUUL’s has used exploitative marketing towards teens.

In an interview on KFYI’s James T. Harris show, Brnovich said as “big believer in the free market,” who doesn’t “take lawsuits lightly” he is usually averse to filing lawsuits.

“As a matter fact, as Attorney General I have been at the forefront of the fight against plaintiff lawyers who are enriching themselves on innocent victims. We’ve pushed back on lawyers using the ADA and so I do this not because I want to, but because I have,” Brnovich told Harris. “Because the evidence shows that the vaping companies have targeted minors, and we intend to present evidence that they basically dusted off the old Big Tobacco playbook and they advertised that targeted use.”

The Attorney General’s Office also filed an Arizona Consumer Fraud lawsuit against Eonsmoke, LLC, regarding the company’s advertisement and sale of vaping products to Arizonans, including teens. The lawsuit, filed in Maricopa County Superior Court includes a request for a preliminary injunction to immediately prevent Eonsmoke from selling its illegal products in Arizona.

The Arizona Attorney General’s Office’s lawsuit alleges that JUUL engaged in deceptive and unfair acts and practices, including:

Appealing to, targeting, misleading, and exploiting young people with tactics such as fruit flavors, social media campaigns, and free giveaways;

Failing to take steps to prevent underage purchase and distribution; and

Misleading consumers about the nicotine content in JUUL’s products.

The lawsuit seeks injunctive relief against JUUL, disgorgement of profits, and penalties of up to $10,000 for each willful violation of the Arizona Consumer Fraud Act.

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